CNN+, the much-hyped (by CNN) subscription streaming service from the cable news company, has fewer than 10,000 daily users two weeks after launch, according to a report.
Company insiders who spoke to CNBC News revealed the streaming platform's poor audience numbers amid reports that CNN executives are about to dramatically reduce their planned $1 billion investment in the project after parent company WarnerMedia completed its merger with Discovery to become Warner Bros. Discovery.
CNN+, which launched on March 29, was initially expected to bring in about 2 million U.S. subscribers in its first year and 15 million to 18 million after four years, according to Axios. Reportedly, CNN has already spent $300 million developing and marketing the service. The company poached high-level talent from rival networks to support its launch, including Chris Wallace from Fox News and Kasie Hunt from MSNBC.